LuRu Home

Client

LuRu Home (freelance)

Role

Creative/Art Director

Originally founded in Shanghai, LuRu Home began with a mission to preserve the heritage craft of Nankeen indigo dyeing through an all-blue line of textiles. Over the years, however, the brand has expanded its collection to include a vibrant range of colors, distinctive patterns, and one-of-a-kind vintage fabrics. To reflect this evolution and elevate the brand, I proposed a cleaner, more polished visual identity that embraces LuRu's sophisticated product line while retaining the charm and whimsy that define its personality.

As the sole designer on the project, I partnered closely with the founder to refresh the logo, color palette, and graphic language. I also led the redesign of the company's retail website and packaging system.